You’ve no doubt seen “Private Label Rights” and “Resell Rights”
titles thrown around all over the Internet. And many times these
products and the rights they include can be confusing. But it’s
important to know the difference because they are NOT the same and
you can get into serious trouble by violating copyright laws if
you’re not careful.
Furthermore, you want to make sure you understand them so when
creating and distributing your own products you don’t give away
more than you want to by mistake or experience weak sales because
you didn’t use the right language in explaining your offer.
So, really simply, in general terms here are the basic rights.
They each have variations, but this will give you an idea:
1) Unrestricted Private Label Rights – the most flexible of all
rights and therefore most valuable. You can do nearly anything
with these products including renaming, branding and selling as
your own, editing, and bundling with other products in a package.
You can also give them away, and you can sell or giveaway rights
for others to resell, master resell, or private label. The danger
with giving these rights is nothing prevents buyers from turning
around and selling them the same day at ½ price and “stealing”
your sales.
2) Private Label Rights – similar to unrestricted in that you can
rewrite, edit, and call products your own. But usually they have
some limitations like only sell above a certain price and cannot
give for free.
3) Master Resell Rights – Resell Rights, vs. Private Label Rights
allow you to resell products but not edit them in any way. You
cannot call them your own, you cannot add or edit the content.
With Master Resell Rights, you can also give away the resell
rights to others, and often you can give away the Master Resell
Rights, allowing others to resell the resell rights.
4) Resell Rights – these are the weakest of all rights and
therefore least valuable. You can only resell the product. You
cannot change it in any way and you cannot giveaway or sell resell
rights.
